Formula

Harvest · Pillar 8 of 9

Formula is one of the nine pillars in the DirectoryToolkit curriculum. Each pillar is organized into six focus areas (pods), and each pod has six courses that build on each other.

You've built expertise running your business. Now the question is whether you can package it: "Can I package what I know and sell it?"

Formula is the pillar that turns your experience into education products. You'll learn to build self-paced courses, deliver live training, run group programs, offer coaching and consulting, replicate and license your methods, and monetize the full knowledge business. Every entrepreneur accumulates knowledge. This pillar shows you how to harvest it — creating a second revenue engine built on what you already know.

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What You'll Learn

Courses Group

Core self-paced education products — from architecture to delivery. These courses cover universal course architecture (modules, lessons, outcomes, flow), the transformation narrative that moves students from start to achievement, then progress through three sizes: starter courses, spotlight deep-dives, and signature flagship programs. The final course covers support materials that apply to all formats.

Live Training Group

Real-time education delivery formats. Webinars for teaching and selling, structured workshops with clear outcomes, livestream content for ongoing engagement, short high-intensity sprint events, multi-speaker summits, and intensive bootcamps — each course covers one live format so you can choose the delivery style that fits your audience and energy.

Group High-Touch Group

Collective learning and peer-powered growth. You'll learn hybrid delivery (blending live and recorded, online and in-person), group program architecture for scalable cohorts, mastermind facilitation, immersive retreat formats, your unique group delivery playbook, and how to keep groups alive, engaged, and moving forward over time.

Coaching Group

One-to-one and intensive individual delivery. These courses cover your core coaching model and framework, facilitation and instructional skills, intensive deep-dive session formats, single-topic masterclass delivery, consulting and advisory pricing, and certifying others in your method. From first session to licensing your approach.

Multiply Group

Scale your knowledge beyond direct delivery. Licensing your content to others, white-label programs, demonstrations that showcase your method, franchise-style replication, passive on-demand content that earns without you, and building an authority publishing platform — each course covers one way to multiply your reach without multiplying your hours.

Monetize Group

Turn your knowledge business into layered, sustainable income. Income model design beyond direct delivery, program licensing revenue, marketing systems for reaching audiences at scale, transformation proof that documents results, buyer psychology, and revenue stacking across multiple education income streams. This pod turns knowledge into a business model.

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Who This Is For

• Experienced entrepreneurs sitting on years of knowledge they haven't packaged into sellable products yet
• Service providers who want to move from trading time for money to scalable education-based revenue
• Course creators who have one product and want to build a full knowledge business with multiple delivery formats and revenue streams

Pods in this pillar

Teach

6 courses · Course → Heroes → Starter → Spotlight → Signature → Programs

Sessions

6 courses · Webinar → Workshop → Livestream → Sprint → Summit → Bootcamp

Connection

6 courses · Hybrid → Groups → Masterminds → Retreat → GreenPrint → Hive

Delivery

6 courses · Coaching → Present → Intensive → Class → Consult → Certification

Multiply

6 courses · License → WhiteLabel → Demos → Clone → OnDemand → Publish

Streams

6 courses · Monetize → Reseller → Marketer → Transform → Purchase → Layers

Need help choosing where to start?

Not sure which pillar or pod fits your stage? Reach out and we'll point you to the right entry point.