Personalized Links for Email Platforms

Use personalized card embed links in your email campaigns to deliver unique, trackable cards to each recipient.

When you send a card through eCards, each recipient gets a unique personalized link that tracks engagement and personalizes the viewing experience. This guide explains how personalized embed links work and how to use them in external email platforms like Mailchimp, HubSpot, or any SMTP-based sender.

How Personalized Links Work

Every card sent through eCards generates a unique URL per recipient:

https://yourdomain.com/viewcard/{cardId}?recipientId={recipientId}

This link:

Tracks opens - each view is attributed to the specific recipient
Personalizes the experience - the card can display the recipient's name and custom merge tag data

Includes unsubscribe - every email includes a recipient-specific unsubscribe link

Email Preview Customization

You can customize how the card appears in the delivery email from your workspace settings:

Setting	Description
Header Text	Custom greeting shown above the card preview (default: "Hey {name}, {sender} made this digital card for you")
Footer Text	Custom message below the card (default: "Your inbox just got a special delivery. View your card online.")
Button Color	CTA button color (default: `#FF3C69`)
Button Text	CTA button label (default: "View card")
Button Style	Rounded or square corners
Company Logo	Your logo displayed in the email
Background	Solid color or gradient behind the card preview

Using the Copycard URL in Email Platforms

For bulk campaigns through external email platforms, you can use the Copycard URL approach. This generates a single URL that creates a personalized experience for each opener.

Step 1: Get Your Card's Copycard URL

After designing your card, grab the copycard URL from the card settings. The format is:

https://ecards.stacksaas.com/viewcard/{cardId}

Step 2: Add Merge Tags for Personalization

eCards supports merge tags that dynamically insert recipient data. When using an external email platform, append recipient information as query parameters:

https://ecards.stacksaas.com/viewcard/{cardId}?name=&email=

Replace and with your email platform's merge tag syntax:

Platform	First Name Tag	Email Tag
Mailchimp	`*\	FNAME\	*`	`*\	EMAIL\	*`
HubSpot
SendGrid
ActiveCampaign	`%FIRSTNAME%`	`%EMAIL%`

Step 3: Embed in Your Email

Add the personalized link to your email campaign as either:

A text link:

<a href="https://ecards.stacksaas.com/viewcard/{cardId}?name=*|FNAME|*">
  View your card
</a>

A button:

<a href="https://ecards.stacksaas.com/viewcard/{cardId}?name=*|FNAME|*"
   style="background-color: #FF3C69; color: white; padding: 12px 24px;
          text-decoration: none; border-radius: 6px; display: inline-block;">
  View Your Card
</a>

With a card cover image:

<a href="https://ecards.stacksaas.com/viewcard/{cardId}?name=*|FNAME|*">
  <img src="{card-cover-image-url}" alt="Your card" width="600" />
</a>

Using eCards' Built-in Email Delivery

For the best experience with full tracking and personalization, use eCards' native sending:

Add recipients - upload via CSV with merge tag columns, or add individually
Configure sender - use the default eCards sender or connect your own SMTP/Gmail/Office 365 account
Customize the email - set header text, footer text, button color, and branding from workspace settings
Send or schedule - send immediately or set a future date/time

Each recipient automatically gets:

A unique recipientId in their link for tracking
Personalized greeting with their name
Card cover image preview in the email
A branded unsubscribe link

Engagement Tracking

Every personalized link enables per-recipient analytics:

Metric	Description
Email Opens	Tracked when the email is opened (pixel tracking)
Card Views	Tracked when the recipient clicks through to view the card
Downloads	Logged when a recipient downloads the card as PNG or PDF
Reactions	Recipient reactions to the card
Comments	Comments left by recipients on the card

Access analytics from the card dashboard or via the analytics API endpoints.

Unsubscribe Handling

Every card email includes a personalized unsubscribe link:

https://yourdomain.com/unsubscribe?cardId={cardId}&workspaceId={workspaceId}&recipientId={recipientId}

When a recipient unsubscribes:

They are marked as unsubscribed for that workspace
Future emails from that workspace are blocked
The unsubscribe status is visible in your recipient list

[!NOTE]

If you have any queries, feel free to reach out in live chat.

Personalized Links for Email Platforms - eCards