Reviews — Employee Tracking

Track when customers mention your staff in reviews and rank employee performance

What Is Employee Tracking?

Understand Who Your Customers Are Talking About

Employee Tracking is designed to help you, as a business owner, monitor when customers mention your staff in their reviews or feedback. It gives you a clear picture of which team members or roles are being recognized -- whether the comments are positive or negative.

Why It Matters

Knowing who stands out in your customers' eyes helps you reward great performance, address areas that need improvement, and better understand the impact each role has on the customer experience.

Adding an Employee

Creating a New Employee Profile

To add an employee, head over to the Employees section and click on Add Employee. From there, you'll be able to set up a profile with a photo, a name, and aliases. The profile photo is optional, while the aliases are what allow the system to track mentions in reviews accurately.

What Are Aliases?

Aliases are neutral, role- or service-based keywords that describe what a team member does -- never who they are. They allow the system to detect when a customer mentions that role, service, or area in a review, without anyone's personal name being involved.

To stay compliant with Google's review policies, never use personal names (first names, last names, or nicknames of specific individuals) as aliases. Aliases must serve as internal tracking labels, not as a way to ask customers to mention a specific person by name.

Safer Internal Labels to Use

Pick aliases from one of these neutral categories:

Department name — e.g. Customer Support, Reception
Service name — e.g. Hair Coloring, Dental Cleaning, Room Service
Product name — the specific product the customer interacted with
Role — e.g. Waiter, Manager, Delivery Driver, Pizza Chef, Cashier
Branch — e.g. Milan Branch, Downtown Location
Team — e.g. Sales Team, Installation Team, Kitchen Staff
Treatment or service category — broad groupings of what you offer

For instance, if you run a pizzeria, you can assign aliases like Pizza Chef, Delivery Driver, Waiter, Cashier, Manager, Front Desk, or Kitchen Staff. A hair salon might use Hair Coloring, Haircut, or Reception. A dental clinic could use Dental Cleaning, Orthodontics, or Milan Branch.

How Automatic Assignment Works

The purpose of an alias is internal tracking -- not prompting customers to name anyone. If one of these safe aliases naturally appears in the review text, the system automatically assigns that review to the related employee, team, department, or service.

For example, if a review says "The hair coloring service was excellent." and the alias is Hair Coloring, the review is assigned internally to that profile without ever involving a personal name.

Once you've added the name, photo, and aliases, click Save and the employee profile is created. The new employee will then appear in the Employees section, and a unique review link and QR code will automatically be assigned to that specific employee.

Editing and Managing Employees

Editing an Employee

You can edit any employee at any time by clicking the pencil icon on their card. From there, you can change their name, update their photo, and add or remove aliases as needed.

Each employee has their own unique review link and QR code. You can download the QR code or copy the unique review link directly from their profile, then share it with your customers however you prefer -- printed materials, digital messages, or in person.

On the top right of each employee card, you'll find a three-dot menu with two important options:

Delete Employee — Permanently removes the employee from your account.
Reset Statistics — Clears all the data collected for that employee while keeping the profile in place.

The reset option is especially useful when, for example, you previously printed QR codes for an employee who no longer works with you. Instead of throwing away the printed materials, you can simply reset the statistics, edit the name, photo, and aliases, and the same QR code is ready to be reused for your new employee.

The Leaderboard

Ranking Your Team

The second part of Employee Tracking is the Leaderboard. Here, your employees are ranked based on their performance, giving you a clear and motivating overview of how each team member is doing.

How Employees Are Ranked

You can sort the leaderboard by three different metrics:

Visits — Every time a customer scans an employee's unique QR code or visits their unique review link, the visit count goes up.
Reviews — Every time a review is published that includes one of the employee's aliases, it's counted toward their total. Note: if the same alias is shared between multiple employees, the same review will be counted for both.
Conversion Rate — This is calculated as reviews divided by visits, showing how effective each employee is at turning visits into actual reviews.

Filtering by Time

To get a more detailed view, you can filter the leaderboard by time period: Current Week, Last Week, Current Month, Last Month, All Time, or a Custom date range. This makes it easier to spot trends or compare performance across different periods.

Public Leaderboard Link

At the top of the Leaderboard page, you'll find an option to Open Public Leaderboard Link. This is a shareable link that you can send to your team so they can see the rankings among themselves -- a great way to encourage friendly competition and motivate your staff to deliver their best.