Journey — Features: Flow
3 S's · Pillar 5 · Group 1 · Course 1/6
Features · Flow
Journey
3 S's · Course 1 of 6
Page structure: core layout of a high-converting landing page
How it flows
Full lifecycle → Key transitions → Designed path
What you'll work through
Stages — Stranger, visitor, lead, buyer, customer, advocate — the complete lifecycle
Shifts — The critical transitions between stages and what triggers each one
System — The designed path that moves people through the journey intentionally
Key questions answered
- What are the key stages someone passes through before becoming a loyal customer?
- What triggers someone to move from one stage to the next?
- How do I intentionally move someone from one stage to the next?
Where this fits
Course 1 of 6 in the Flow group of the Features pillar.
Other courses in Flow:
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