🚀 Launch Smarter: The 7 Launchpad Product Levels Explained

Whether you're a business owner or building a directory platform, checklists and other deliverables drive clarity and action for you and your clients. But how you package and permission those assets can unlock serious leverage.

That’s why we created a 7-level Launchpad Product system — from ready-to-use, branded tools all the way to fully editable resale-ready licenses that earn you serious money.  Let’s break it down 👇

NOTE: Not all products have all levels, depending on the available license we have for each product.

✅ Level 1 – Branded Launchpad

Use it out of the box.

✔ Professionally formatted PDF
✔ Launchpad-branded
✔ Personal or client use only

What you CAN do:
– Use the product in your business
– Share with clients directly

What you CANNOT do:
✘ Edit or customize
✘ Resell or repackage
✘ Claim ownership

Includes: No source files or editable access

Perfect for: Fast-start internal tools and visual checklists

🔲 Level 2 – Unbranded (6-Pack)

Clean and flexible.

✔ 6 versions: Greyscale + 5 color themes
✔ No logos, no branding
✔ Use across projects or clients

What you CAN do:
– Use as a clean asset
– Present, print, or deliver to clients

What you CANNOT do:
✘ Edit content or design
✘ Resell or distribute
✘ Claim ownership

Includes: No source files

Perfect for: Agencies, presentations, and visual delivery

🔁 Level 3 – Unbranded + BRR (Basic Resell Rights)

Sell the product as-is.

✔ All unbranded versions included
✔ BRR license to sell the checklist without changes
✘ Your buyers can use it, but not resell

What you CAN do:
– Sell the unbranded product as-is
– Offer it as a bonus, lead magnet, or micro-product

What you CANNOT do:
✘ Edit the content or design
✘ Pass resale rights to others

Includes: No source files, BRR licensed PDF

Perfect for: Entry-level digital products and funnel bonuses

🔁 Level 4 – Unbranded + MRR (Master Resell Rights)

Resell it — and let your buyers resell it too.

✔ Includes everything from Level 3
✔ Adds MRR license to create a resale chain

What you CAN do:
– Sell the unbranded product as-is
– Allow your customers to resell it too

What you CANNOT do:
✘ Edit the files
✘ Add your branding
✘ Offer source files

Includes: No source files, MRR licensed PDF

Perfect for: Viral funnels, affiliate products, and resale-ready kits

🎨 Level 5 – PLR (Editable Use Only)

Make it your own.

✔ Editable files (Canva, Docs, etc.)
✔ Full customization rights
✘ Not allowed to resell

What you CAN do:
– Edit the files
– Add your branding and language
– Use in your own systems or client delivery

What you CANNOT do:
✘ Sell your version
✘ Share files or license to others

Includes: Source files with PLR (Private Label Rights)

Perfect for: Customization, internal SOPs, or exclusive client content

✨ Level 6 – PLR + BRR

Rebrand and sell your version.

✔ Everything from Level 5
✔ Adds BRR license for your branded version
✘ Buyers cannot resell your product

What you CAN do:
– Edit and customize
– Sell your version to others
– Offer as part of your paid programs

What you CANNOT do:
✘ Allow buyers to resell or edit it
✘ Pass along source files to customers

Includes: Source files + PLR + BRR license

Perfect for: Branded product stacks, custom offers, client bonuses

🔁 Level 7 – PLR + MRR (Full Resale License)

Full rights. Total freedom.

✔ Editable files
✔ Resell your custom version
✔ Allow buyers to resell it too

What you CAN do:
– Rebrand, customize, and sell the product
– Grant resale rights to your buyers
– Create your own resale-ready product chain

What you CANNOT do:
✘ Pass along PLR or source files to buyers
✘ Offer the product inside open/free libraries without resale terms

Includes: Source files + PLR + MRR license

Perfect for: Bundle contributors, licensed content sellers, micro-brand builders

📊 Summary Table

🧠 Final Thoughts: Build What You Need

Start simple. Scale up. Whether you're testing tools, rebranding content, or building a revenue engine — there's a Launchpad level for you.

📥 Explore Launchpad Products here →